Digital Marketing Analytics – Why It Is Important To Understand Your Metrics digital marketing analyst

Yes wording is important

Great video

tooooo fast!

Yup- talking WAYYYYYY too fast.

relevant enough for me to subscribe

The better you know your costumer the better you can serve them. With digital marketing you can track:

1. How many times our message is shown.

2. Who saw it

—a. If they did anything
——I. What they did

——II. How many times they did it

—b. Where they are from
—c. What kind of device they are using

—d. What browser they are searching on
—e. With some platforms you can track: age, interests, and previous buying behavior.

—f. They can be monitored for days, weeks, years to better understand them

5 Digital marketing metrics:
1. Website traffic/visitors, you want to be seeing a steady increase of customers overtime

—a. You can dive deeper to see which resources are sending you the most traffic and which pages are sending you the most action – so that you know where to double down maximizing what is already working for you

2. Bounce rate (% of people who quickly see your website and bounce off) … we want to see a low number –

—a. People who are on a website longer are more likely to become customers

—b. Also helps with search optimization rankings
to improve view a website from your customer’s eyes and see if you are able to quickly determine what your website does and how easy it is for your website to navigate

3. Increasing number of email subscribers?

—a. Email marketing strategy

—b. Encourage visitors to leave contact information with you by offering something of value in exchange. Whether it is a free ebook pdf, video, or consulting session.

4. Click through rate, refers to how many people took action and clicked on one of your posts or advertisements

—a. Valuable for any add on a social or search engine platform. A high click through rate says your add is relevant and interesting enough for a person to click on it and want to learn more.

——I. High CTR are rewarded with better search placements and lower cost… better results for less money

5. lifetime customer value – one of the most challenging and ost value metrics to watch and track. There are a number of fancy and inexpensive tools that can help.

—a. If you know what a customer is worth to your business you then know what to spend to acquire a new one. (if an average customer is worth $1K to your business you know you can spend up to that amount to acquire a new customer and still be profitable)

——I. Once you figure this number out and a way for you to market your business that allows you to acquire new customers below that cost you are basically able to create an unlimited amount of new customers directly to your business on autopilot.

As for metrics Adam’s solution is a bit of a hybrid mashup: G. Analytics or FB Ads Manager to a more complicated Google Sheet that we manually update each day

Very informative. I appreciate you producing this video. When it comes to metrics, what tool do you prefer? I have been using Google Analytics with Search Console, but with the new Search Console, I am looking for other options. I know that you can select which version of Search Console you want, but I think it is a matter of time before Google does away with the old version of Search Console. Thanks!

I'm glad my email marketing platform handles some of these analytics. That makes it easy.

Muito bom!

Could you slow down your pace of speaking just a tad?